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Lloris awful but Lo Celso tries hard as Mourinho’s men crash out of Europe

first_imgLeipzig player Nordi Mukiele stretchered off after strange injury during Spurs game IT was a terrible night for Spurs as they crashed out of the Champions League to RB Leipzig.Jose Mourinho’s men suffered a 3-0 defeat in Germany, making it a 4-0 loss on aggregate.2 Hugo Lloris made two bad mistakes to give RB Leipzig an early 2-0 lead in GermanyCredit: AFPHere, SunSport’s Anthony Chapman gives his individual player ratings for Spurs.LLORIS: 3Shocking performance from the Spurs captain as his mistakes handed Leipzig an early two-goal lead in Germany.AURIER: 4Hardly threatened despite getting freedom of Spurs’ right wing and was bullied all night by Angelino.TANGANGA: 4Still failing to show why he’s become Mourinho’s golden boy and looked unsure of himself on the big stage.TOTTENHAM NEWS LIVE: FOLLOW LATEST SPURS UPDATESDIER: 4Fans thought he would push up into midfield but all Englishman did was invite pressure towards Spurs’ defence.ALDERWEIRELD: 4In the side to fire long balls to the wing backs but lack of pace saw him closed down almost immediately.SESSEGNON: 4Poor showing despite being allowed to roam even further forward than Aurier and needs a spell with the U23s to get his match fitness up.2 Gio Lo Celso was the only Spurs player who looked to be tryingCredit: PA:Press AssociationWINKS: 4Outclassed in midfield and failed to dictate the pace as he was outshone by Sabitzer.LO CELSO: 6Had a few decent moments and tried his best to drive Spurs on but received hardly any support from team-mates and was shut out on numerous occasions.LAMELA: 4Arguably Spurs’ most intelligent footballer but failed to find any gaps in the Leipzig defence and was too slow to chase down loose balls.LUCAS: 4Spurs’ Champions League hero last season was almost anonymous tonight and barely threatened at all.Most Read In SportTHROUGH ITRobbie Keane reveals Claudine’s father was ’50-50′ in coronavirus battle’I ACCEPT’McGregor accepts Silva fight at UFC catchweight of 176lbs in huge super-fightTOP SELLERGavin Whelan has gone from League of Ireland to David Beckham’s InstagramPicturedA CUT ABOVEMike Tyson shows two-inch cut ‘picked up in training’ ahead of boxing returnPicturedAN EYEFULMeet Playboy model and football agent Anamaria Prodan bidding to buy her own clubI SAW ROORodallega saw Rooney ‘drinking like madman’ & Gerrard ‘on bar dancing shirtless’DELE: 4Devoid of aggression and lacklustre on the ball, his confidence has plummeted since being subbed in the first leg.SUB – FERNANDES: N/AReplaced Lo Celso with ten minutes left as Mourinho decided to give up on the game but had too little time to make an impact.SUB – FAGAN-WALCOTT: N/AOn for Aurier in the 90th minute but would probably have preferred not to have made his debut in the dying moments of a 4-0 Champions League exit.last_img read more

National Athletic Championship Saturday

first_imgThe Liberia Athletics Federation (LAF) has released the calendar of activities for this year’s National Open Athletics Championship, which starts on Saturday, 31 May 2014 at the SKD Sports Complex in Monrovia.The LAF said over 100 athletes have registered for the daylong events.Conquerors Athletics and Fast Spikes Athletics will grace the occasion with their respective athletes.The LAF said the competition is open to both female and male athletes; Youth (born 1996 – 2000), Junior (born 1995 – 1999) and Senior (born before 1995).Successful athletes will be selected to join the national athletic team.It will feature the following events: 100m, 200m, 400m, 800m, 1500m, 5000m, Long Jump, High Jump, Shot Put, 4 x 400m relay and 1 x 100m relay.The LAF said it is expected to participate in the African Junior Championship in Ouagadougou, Burkina Faso on 14 – 15 June 2014; World Junior Championship in Eugene, USA on 22 – 27 July 2014; World Youth Olympic in China in August and the African Senior Championship in Morocco in August 2014.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Mother of murder accused Marcus Bisram, co-accused lead defence

first_imgAttempting to pervert course of justiceThe mother of US-based Guyanese and murder accused Marcus Bisram and her co-accused on Tuesday lead their defence in relation to the matter in which both women were charged for offering a detective $4 million for him to suppress evidence against Bisram.Murder accused: Radesh Motie, Niram Yacoob, Diodath Datt and Harri PaulSharmilla Inderjali, of Number 72 Village, Corentyne, Berbice and Maryanna Lionel, a relative of one of Bisram’s alleged accomplices, who are currently out on $3 million bail appeared before Magistrate Leron Daly and give unsworn statements when the matter was called on Tuesday.During her testimony, Inderjali maintained her innocence. In her statement, she told the court that in November 2016 she accompanied Lionel to pay the bail for her father, along with the others who were arrested by Police. The woman expressed that she could not read properly and that the Police made her sign the statement.Murder accused:Marcus BisramLionel, in her statement, said that in November 2016 she had received information about her father, along with others being placed on bail. The woman related that she took money and went to Police Headquarters, Eve Leary, Georgetown to pay the bond, and the Police made accusations against her.Magistrate Daly adjourned the case to October 30, 2019 after the women’s lawyer, Sanjeev Datadin, asked for time to review the evidence.The charge stated that the women, during November 2016, allegedly offered a detective at the Criminal Investigation Department (CID) Headquarters, Eve Leary, Georgetown, $4 million for him to hide evidence against Bisram.Sharmilla InderjaliOn October 31, 2016, Faiyaz Narinedatt was beaten and run over with a motor car on the alleged orders of Bisram, after the carpenter declined sexual advances that were made by the overseas-based Guyanese. The body of 27-year-old Narinedatt was later found on the Number 70 Village Public Road, Corentyne.Evidence had indicated that the carpenter was thrashed, placed in the trunk of a car, and then placed on the road. It is believed that five henchmen – Radesh Motie, Diadatt Datt, Harri Paul Parsram, Orlando Dickie and Niran Yacoob – were instructed by Bisram to dump the body and make his death seem as a result of a vehicular accident. While two of the men have confessed to the killing, Bisram’s mother and sister were accused of offering bribes to dissolve the case. The Guyana Police Force came in for unprecedented criticism after several Police Officers in Berbice were implicated in a plot to cover up the murder. All of the accused have since been committed to stand trial in the High Court for the murder after a Berbice Magistrate found that a prima facie case has been made out against them.On March 7, 2017, a warrant was issued for Bisram, who had left for the US, by the judicial system in Guyana. However, Bisram filed legal proceedings in a US court in an attempt to fight his extradition back to Guyana. He was unsuccessful, after a US appellate court denied his application to stay the extradition proceedings in an effort to have a rehearing of his appeal. The five men have been committed to stand trial at the Berbice High Court.last_img read more

Settlement proposed to clean area water

first_imgLANCASTER – A $4 million payment is being proposed to settle conflicts between state water regulators and sanitation district officials in Lancaster and Palmdale over whether enough progress is being made with orders to keep sewage off Air Force property and to clean up nitrates in groundwater. Under the terms of the proposal, the Los Angeles County sanitation districts in Palmdale and Lancaster would pay $4 million to the state, with the bulk of the settlement – $3.8 million – going toward a major recycled-water distribution system in the Antelope Valley. The first $152,000 will go to the State Water Resources Control Board’s Waste Discharge Permit Fund and $48,000 will go to the California Department of Justice for consultant costs associated with representing the state water boards. “The districts are still required to take actions necessary to comply with waste discharge permits, eliminate threatened nuisance conditions, clean up polluted groundwater and discharge treated wastewater in a manner that does not cause nuisance or pollution,” Lahontan Regional Water Board officials said in a statement announcing the proposed settlement. Stephen Maguin, general manager for the districts, could not be reached for comment Friday. However, earlier this week Maguin said he was optimistic the issues would be soon be resolved. In 2004, Lahontan issued a cease-and-desist order to the Lancaster district to stop treated sewage from spilling into Rosamond Dry Lake at Edwards by fall 2008. At the same time, Lahontan issued a cease-and-desist order to the sanitation district serving Palmdale, directing that it stop nitrate discharges into groundwater by fall 2009. In response to the orders and to what officials saw as a pressing need to handle growth, both districts developed 20-year plans that called for constructing new tertiary treatment plants – whose output would be safe for human contact – and storage ponds. Schedules for the completion of both treatment plants, however, have been pushed back by two years, with Lancaster now slated to be online in 2010 and Palmdale in 2011. Both districts have made progress. In Lancaster, the district has completed the design for the treatment plant, and a pipeline has been finished that will be used to carry treated water to agricultural fields. In Palmdale, the issue is groundwater quality, in particular, stopping nitrates, a pollutant that can cause a condition known as blue baby syndrome among infants. Nitrates have leaked into the underground water table from Sanitation District 20’s decades-old practice of spreading treated sewage on farming operations and barren land to soak into the ground. The land-spreading has been stopped and the district has added more acreage of agriculture to which the treated effluent can be applied. The Palmdale district also has installed six extraction wells to pull out nitrate-contaminated groundwater. Lahontan is accepting written comments on the settlement proposal, which must be submitted by April 12. Copies of it can be reviewed online at http//www.waterboards.ca.gov/Lahontan. james.skeen@dailynews (661) 267-5743160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Before the settlement becomes official, it must be accepted by the board, which will consider it during its regularly scheduled meeting March 14-15 in Lancaster. A final decision won’t occur until the board’s May 23-24 meeting. The bulk of the settlement will help fund a recycled water project that will ultimately include 38 miles of pipeline, three storage reservoirs and five pump stations that will link the wastewater-treatment plants serving Lancaster, Palmdale and Rosamond. It will provide treated water for reuse to six water districts in the valley, Lahontan officials said. At issue are two cease-and-desist orders made by Lahontan: one to the district in Lancaster to keep sewage off Edwards Air Force Base land and another to the district serving Palmdale to clean up nitrates in groundwater. Lahontan officials are questioning the delays in complying with their orders, including two-year slips in major construction projects proposed to resolve the problems. Officials for the sanitation districts called the timetables set by the orders unreasonable and challenged them in court. last_img read more

DELIGHT FOR MCHUGH FAMILY AS SLIGO IT PROGRESS IN SIGERSON CUP COMPETITION

first_imgMark McHugh battles for possession in the snow during their superb extra-time win over Queen’s University Belfast last night.There was delight for Martin McHugh and his sons Ryan and Mark after their Sligo IT side defeated Queen’s University Belfast in a thrilling contest played in atrocious weather conditions.Heavy snow and sub-zero temperatures in Belfast last night almost resulted in this crucial encounter being postponed.However, Groundsmen at ‘The Dub’ in Belfast managed to get the match on but conditions were far from ideal. Sligo settled the better and a goal from Evan Regan put them in a commanding position.Queen’s fought back and went in at half-time trailing by just a point.In the second-period Queen’s took control of the match and levelled the contest which took the game into extra-time.Queen’s then missed a glorious opportunity to seal victory when Ryan Murray missed a penalty. That spurred Sligo IT on and they sealed a superb four-point win.It was a brilliant result for Sligo IT and that now sets up a quarter-final clash with UCC.Mark McHugh tweeted afterwards that it was ‘One of the most difficult match I’ve ever played in’.   DELIGHT FOR MCHUGH FAMILY AS SLIGO IT PROGRESS IN SIGERSON CUP COMPETITION was last modified: January 29th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:GAAMark McHughMartin McHughnewsRyan McHughSigerson Cupsligo itSportlast_img read more

McELHINNEY’S TO SLASH THEIR PRICES – BEFORE CHRISTMAS!

first_imgMost shops will be waiting until January before they slash their prices in the sales.But McElhinneys has always prided itself on doing its own thing.So from today until next Sunday, December 18th, prices on a large range of products in the famous Ballybofey store will be slashed. To start the store will be cutting a very generous 25% off many ladies and mens clothing as well as discounts in Promise Boutique.And if that wasn’t enough, as part of the McElhinney’s Mega Days event, the store will be cutting a generous 40% off children’s clothing.There are a few exclusions but not many!The store opens on Sunday from 11am to 6pm so there is no excuse for not grabbing a Christmas bargain.  McELHINNEY’S TO SLASH THEIR PRICES – BEFORE CHRISTMAS! was last modified: December 14th, 2011 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:McElhinneys Storelast_img read more

African Union choose new chairperson

first_imgChadian Foreign Minister Moussa Faki Mahamat has been chosen as the new chairperson of the African Union Commission. Mahamat replaces South Africa’s Nkosazana Dlamini-Zuma.Chad’s foreign minister, Moussa Faki Mahamat, who has more than 30 years of diplomatic and political experience, replaces South Africa’s Nkosazana Dlamini-Zuma as chairperson of the African Union Commission on 30 January 2017. (Image: African Union)CD AndersonChad’s Moussa Faki Mahamat will take over as the chairperson of the African Union (AU) Commission, which comprises African heads of state and government who form the Assembly of the AU.The decision was finalised at a gathering of the 54 AU member states on 30 January 2017 at the organisation’s headquarters in Addis Ababa, Ethiopia. In the final round of voting, Mahamat got 39 votes to beat Kenyan diplomat Amina Mohammed for the post.Mahamat, who has more than 30 years of diplomatic and political experience, replaces South Africa’s Nkosazana Dlamini-Zuma, who became the first woman to lead the Commission in 2013.Chad’s foreign minister since 2008, Mahamat served as the country’s prime minister before that. He also served as chair of the AU’s Economic, Social and Cultural Council. His recent political career is notable for its fervent fight against Islamist militants in Central Africa.Ghanaian ambassador Thomas Kwesi Quartey was elected deputy chairperson.In his first address as commission chair, Mahamat pledged to place development and security at the top of his agenda and streamline the organisation’s bureaucracy.He highlighted the AU’s need for strong leadership and a “refocus on the basics”. His ultimate goal, as he emphasised in the run-up to his election, was to have “the sound of guns… drowned out by cultural songs and rumbling factories”.In the last rounds of voting, Mahamat went head-to-head in a close race with Mohamed, Kenya’s foreign minister, the other favourite.Conceding defeat, the Kenyan delegation, however, was the first to offer its congratulations and support the new AU chair, saying in a statement that the country would “work with (Mahamat) to defend the pan-African agenda of integration for Africa, as well as democracy, sovereignty and prosperity for all of its people”.Source: African Union websiteWould you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

Everything Changes: Mister Postman Gets Saturdays Off

first_imgTop Reasons to Go With Managed WordPress Hosting Serverless Backups: Viable Data Protection for … If you ever thought that something will last forever, get ready for a smack on the head.The latest evidence of this grand falsehood is today’s announcement from the United States Postal Service of a new plan to halt mail delivery on Saturdays, with the exception of package delivery.The move, which is scheduled to begin this August, would save the post office $2 billion annually. Under the proposed plan, mail would still be delivered to post office boxes on Saturdays, and post offices currently open on Saturdays would remain so.This is all just in the planning stages, since Congressional approval is needed to make such a drastic change. But the USPS is expected to cite figures demonstrating the American public would be behind such a move when it makes its formal announcement later today.Shifting Technology, AlwaysTechnology has a way of disrupting the hell out of the things and processes we have come to accept as “always there” in our lives. If you went back 15 years, it would hard to imagine five-day mail delivery, yet here we are, with an proposal that makes sense. Personal mail delivery has fallen drastically since the advent of e-mail and social media networks.Five years ago, I might have objected to such a plan. Saturdays were a big day for checks from publishers. Now that all my funds are direct deposited, I no longer care.It’s not just the mail, of course. A decade ago, it would have been hard to conceive homes not having landlines for phones, and yet these days it’s commonplace, thanks to ubiquitous cell phones and e911 services that geolocate phones. (If I didn’t live in a plaster-walled Faraday cage, I would ditch the landline in a minute.)Five years ago, it would be really hard to imagine a world without a desktop Windows monopoly, but then Apple and Google took the computing world sideways into the land of smartphones and tablets and now things have gotten so bad for Microsoft, they’ve had to put financial stakes into companies (i.e., Nokia and now Dell) just to ensure Microsoft has a vendor that will actually sell Windows on said smartphones and traditional PCs.For those of you who find that line of reasoning hard to accept, it may be time to let go of the staid notions you might have about technology. Nothing in this business lasts forever and something will always try to replace the technology you are using.It’s All Been DoneMany of us of a certain age have watched some new technologies rise to prominence, only to nearly completely fade away. Fax machines had a particularly short tech cycle, and VCRs shorter than that. Landline telephones had a good long run, as did personal desktop computers. But now, it seems, their time is waning.This is not a proclamation that “the desktop is dead.” But personal computing is changing, and drastically. We have inklings of what this might look like, but like any change, it’s going to have its share of bumps and scrapes along the way.Today’s announcement from the USPS reflects the fundamental change in the ways we communicate. There will be other world-shaking announcements in the months and years to come, and we need to be ready.Five-day mail delivery?No idea is unthinkable any more.Image courtesy of Shutterstock. Cloud Hosting for WordPress: Why Everyone is Mo… brian proffittcenter_img How Intelligent Data Addresses the Chasm in Cloud Related Posts Tags:#Future Tech last_img read more

5 Retail Graphics Must-Dos to Spark an Offline-Retail Resurrection

first_imgAditya KathotiaFounder & CEO of Digital Polo “Need to shop? Let’s Amazon it.” This statement appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient.One must admit that off late, Brick-and-Mortar has lost its’ mojo. However, it would be improper to call them dead.Now the question is, “can brick-and-mortar retailers compete with e-commerce stores?” Ask me, and I will tell you that they have the potential of a mighty resurrection.Shopping is an experience — “Don’t confuse it to be something else.”Out of everything that online shopping brings to the table, there is one aspect that it lags on – customer experience. You have to understand that shopping and buying are two different things. Buying sounds transactional. Shopping sounds experiential. It won’t exactly be a crime to say that online shopping is predominantly transactional in nature.Fact File: Recent findings by the Temkin Group found out that companies that earn $1 billion annually can expect to earn an additional $700 million within three years of investing in customer experience.Now imagine this. You go out on a Friday evening to one of this fancy store at the mall that boasts of incredible graffiti on the walls, and centrally powered with Artificial intelligence and other new world technologies. Whether you end up buying something or not, you will come back home and say that you went shopping. This is the customer experience. What’s shopping without customer experience? This is the one aspect which I believe can lead the offline resurrection.Retail Graphics – ‘The Potential Game changer’My primary aim is not to ask you to choose between the mediums, nor is this a retail-technology blog bragging about the modern-day retail breakthroughs. I am here to talk about retail graphics.What I mainly mean to say, is that retail graphics can play an immense role in enhancing the in-store experience of visitors. Every brand wants to ensure that its messaging and persona is perceived correctly by both existing and potential customers. Moreover, they would want people to get the right vibes and feel once they are in-store, and also before and after. How and what the person sees and senses can be the difference between him walking out of the store, as opposed to signing up as a customer for life.It’s all about wowing customers when they walk inside the store. Retail Graphics & design certainly can make a world of difference. Adopt great retail graphics solutions and see a surge in your bottom line. Let me elaborate on how.Retail Barricade Graphics — Turning Unsightly Walls into blissful display areasI am sure that we are all acquainted with large areas of walls and partitions in malls, constructed for safety and security during constructions and renovations. These are called barricades, and to brands, it’s worth more than just blank, empty spaces. Barricade graphics can turn this space into an area of absolute visual delight. Brands can ensure accurate customer-perception by making the most out of their retail barricade graphics.(Image Courtesy: solidretailservices.com)It’s important to get the graphics right as these spaces are easily visible inside malls, and in more ways than one, the customer buying-decision journey begins from this point. Yes, you might say that this avenue has been looked at by brands for quite some time now. But, the fact remains that customers still feel weak in the knees at the sight of an exceptional barricade graphic. Besides, when it comes to branding & advertising, you wouldn’t want to believe that you are doing excellently, especially when it comes to retail barricade graphics. Time for deliberations is over. Go ahead and get the perfect retail barricade display and watch your in-store fortune change.Traditional print Material – Don’t make the mistake of underestimating its’ power. Yes, even today.          The advent of digital media and its’ role in marketing has been tremendous. As a result, advertisers and marketers have shifted focus on the medium to quadruple their returns. The Print and Digital debate has been reverberating for quite some time now. Digital media have come out on top on most occasions. Count my vote in for digital too. However, I am not one to believe that print is completely baseless. If anything, I believe a resurgence of sorts is on its’ way up.Fact File: As per findings not too long ago, print marketing return-rate in 2017 jumped by 190% with around 43% of more customers responding to direct mail, in comparison to 2016.              Come to think of it; it doesn’t really surprise me. I mean, Yes digital does give you the reach and convenience. But, think about the kind of cut-throat competition these days. Almost everybody has gone digital, and as a result, the floodgates have opened. Customers online today get more than they want, almost to the point that they are starting to feel invaded.Personalization and customization are the buzzwords in town, and to be frank; people are flooded with information digitally. I know I am. Now think from a marketer’s shoes. What are the chances of your digital messaging negating all the noise and clutter and making it to the person’s eyes consistently?Hold on. Eyes are not enough. One needs to read and derive insight out of it. Add lips and brain in there. What I am trying to say is that you are just a drop in the ocean and you are just one click away from being ignored. The word ‘overdose’ comes to mind here.Now it’s a little different for print friends. Traditional print materials (brochures, catalogs, flyers, newsletters) apart from having a physical and tangible side to it guarantee the readers’ particular attention. It’s a permanent thing on the table that can be viewed at the readers’ leisure.You can choose to ignore it at the outset, but what are the chances that you might pick it up again? It would be a folly to underestimate the power of traditional materials. It is okay to concentrate on your digital marketing endeavors, but don’t just rule out print yet. It’s been there for ages and come what may it’s not going anywhere.Way-finding Retail graphics – ‘Getting them awe-struck is not enough, Get them in the store.’You might have scored huge brownie points in luring your customer to gaze at your barricade graphic, or won them over with attractive banners. But all of that is of no avail if they don’t land up in your store. There are other brands and brand-categories with their own barricades and banners. It’s only a matter of time before your prospective business gets distracted. So the trick is to remain within the vicinity of the customers’ eyes at all times possible.This is where internal way-finding signage and decorations can captivate customers for long. It shouldn’t be a task for people to find your store. Proper signage distributed evenly from the mall entrance to your storefront will make things easier for customers. Along with the signage, powerful brand messaging through well-crafted banners and POS displays also help in re-instating brand value.If you want to go into overdrive, then printed floors story-boarding the customers’ journey from mall-entrance to store-front can be the icing on the lovely baked cake thus far. The idea is not just to generate desire, but to create multiple impulses till the time the customer comes knocking on your store-door. Let me repeat it, folks, ‘Get your Retail Graphics right and watch the magic unfold.’Large Format graphics – Buildings & Buses alike, ‘Leave no stone unturned.’   Do you still feel you aren’t doing enough for your retail store visibility? Well, go big. Large format graphics are definitely the most vibrant to look at and also the easiest to catch the collective eye. If backed by expert collation and proper messaging, it can indeed work wonders. If you agree with what I am saying, you must be thinking of building wraps.Well, nothing beats building wraps. In my view, it will forever continue to be the big daddy of all outdoor advertising activities. Pick your spots wisely and curate your messaging with utmost relevance. Unless you have done terribly, it’s hard not to get noticed. Whether it’s buildings, construction sites, stadium backdrops, or whatever, don’t miss a chance if you think you have one.Now then, how can you miss out on vehicles? Remember? Leave no stones unturned. As a vehicle, graphics have a tremendous opportunity for brick-and-mortar retailers to reinforce brand values and increase exposure. You can target trucks, buses, vans, trailers, cars, metro-rail, etc. Go for alien-spaceships even if you ever find one.Truth be told, if you have all bases covered, you will not miss out on the opportunity to reach your prospective customers. We all appreciate large format graphics if they are good, don’t we? People have not stopped looking. Maybe you have stopped trying.Store Lighting matters – ‘Make no two ways about it.’Lighting directly impacts the way we think, act, and see things. Well, it is no different in the stores really. From setting customer mood to stimulation of demand, and then to the eventual purchase decision, lighting has a critical role to play. Imagine walking into a store with dull, and boring white lights spread out across the entirety of the length. While there won’t be any lack of brightness, I am not sure if it would qualify as the perfect ambiance.  Several studies over the years have found lighting to impact ones’ mood and cognitive purchase behavior directly.Proper lighting can illuminate a brand’s strategy and messaging. There is a reason why premium products are placed on well-illuminated shelves. Not only does it amplify the overall product display, but it also sends across a message of luxury and domination. Similarly, accent lighting can be used to highlight architectural elements. Dramatic lighting, on the other hand, can almost make a product look superficial.Has it ever occurred to any of you that a product appeared to be all glitz at the store but appeared a little diminished when unwrapped at home? This is the role lighting plays. It can almost draw a consumer to the shelf and score a purchase. There is a reason why retailers across the globe are investing in lighting. They understand that it could be the biggest game-changer ever.Fact File: Findings reckon that a German-based fashion retailer (Gerry Weber) saw a hike of 10% in sales after investing in strategic store lighting.Note to Offline Retailers – “Don’t Resign to Fate, Try reviving it.”I believe everything I have mentioned in this post here is something all you offline retailers and brands already know. My objective was not to educate but remind. Somewhere you will agree that amidst the whole digital revolution, many of you have run out of steam and almost surrendered in so many ways. I agree it’s difficult times to feel rejuvenated. But there is no denying the fact that the definition of shopping has changed with e-commerce.However, I firmly believe that despite all the perks and convenience that online shopping has to offer, there is still a lot of places for offline retail to bring about an experiential resurrection. For starters, “Get your Retail Graphics Right”. AI is Not the Holy Grail of Sales, at Least Not… Aditya, through his company Digital Polo, has reached the zenith of brand-design expertise by delivering true value to brands & marketers. He believes that every brand deserves to unlock its true branding prowess. Through Digital Polo, he aims at comprehensively serving the same. Tags:#brick-and-mortar#customer experience#retail graphics The Dos and Don’ts of Brand Awareness Videos Related Posts Trends Driving the Loyalty Marketing Industry With This One Question, You’ll Never Need an Ic…last_img read more

Your New Week’s Resolution

first_img Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now A year is too long between resolutions. You may even have forgotten what you resolved to change this year, or who you resolved to be.Start With a WeekA new year is a new beginning. So is a new month, a new week, or a new day. It’s sometimes tough to remember that, truth be told, each moment is a chance to start (or to start over). You have the power to change the very moment you make a decision.A week is a pretty solid block of time for producing real results. It’s an excellent block of time for planning and for making the commitments you need to make to yourself.Are You Resolved?Who will you resolve to be this week? How will the people who know you best recognize that you have resolved to be better than you were last week? What will they see you doing that is different from last week?What will you resolve to do this week? What are the projects and tasks that give meaning to your life? How much more time are you going to spend on those projects this week, as compared to, say, last week? What progress will you make?For you to be who you need to be, what relationships do you need to invest in this week? “Who” always matters more than “what.” What resolution do you need to make to honor these relationships?Resolutions are bigger than your to-do list. Sure, you should plan your model sales week. You should also plan your whole week outside of sales. There is no reason not to resolve (or re-resolve) every week.last_img read more