Animal health specialists meeting in Abidjan, Ivory Coast, yesterday agreed to try to rid the world of peste des petits ruminants (PPR), a viral disease devastating goat and sheep flocks throughout Africa, the Middle East, and Asia. Control efforts have fallen short. The time has come for a “bolder next step,” said José Graziano da Silva, director-general of the Food and Agriculture Organization (FAO) of the United Nations, at the meeting FAO organized with the World Organisation for Animal Health (OIE) to kick off a global eradication program.Also called ovine rinderpest, PPR kills up to 90% of the animals it infects within days. The virus has spread rapidly over the past 15 years and is now present in 70 countries, putting 80% of the world’s more than 2 billion goat and sheep at risk. FAO estimates that the disease causes more than $2 billion in losses annually and is an economic disaster for the small herders and poor rural households that depend on the animals for milk, meat, wool, and leather both for their own use and for trade.The eradication plan envisions a staged approach. The assessment phase requires determining the numbers and locations of flocks most at risk and building veterinary capabilities. Then control efforts relying on voluntary vaccination will hopefully lead to an endgame in which authorities might enforce vaccination. The final step would be for countries to verify that there have been no PPR cases within their borders for at least 24 months. FAO and OIE believe they will need $4 billion to $7 billion over the next 15 years to accomplish their goal.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)There is a reliable PPR vaccine, though the organizations would like to see improvements made to extend its shelf life in hot climates. They note that strengthening veterinary capabilities would also benefit efforts to combat other diseases, such as foot-and-mouth disease, and improve animal health overall. The plan builds on lessons from the successful eradication of rinderpest, a disease caused by a related virus that had plagued cattle for millennia. After several failed attempts to control rinderpest, FAO launched a Global Rinderpest Eradication Programme in 1993 and declared the disease vanquished in 2011. It was the first time in history that an animal virus had been eradicated.Paul Rossiter, a U.K.-based veterinary consultant who was involved in the rinderpest campaign, notes that the PPR effort starts with a number of advantages. Diagnostic and tracking tools not available in the early days of the rinderpest program are now ready to go for use against PPR. These include tests for antibodies and to identify different viral strains. But he also flags challenges in the field. Many herders and local vets are still unfamiliar with PPR, which can be confused with other infections. And the large numbers of sheep and goats, as well as the rapid replacement rate of the animals, will complicate efforts to attain sufficient levels of herd immunity to stop virus transmission. Thus Rossiter believes that a central challenge facing the PPR eradication program will be developing wider ranging and more imaginative vaccine programs.
The focus of an outbound sales rep is to introduce their company’s service or solution and effectively communicate its selling points — where it will save the prospective buyer time and money. Sounds easy enough right? Not so fast. Understanding your company’s product or service is one thing, but crafting a tailored pitch and articulating that pitch to the specific prospect is an entirely different matter. In order to effectively tailor and pitch your product or service to a prospect, you need to ask yourself the following.Who are you calling and why?Unless you’re in a massive call center responsible for upwards of 250 dials a day, there’s no reason you shouldn’t be creating tailored pitches for each of your accounts. Taking a more personalized approach to prospecting grabs the attention of the prospect and builds trust. Do your research before each call and dig up a personal detail or two you can connect on. Checking out a prospect’s LinkedIn or their company’s corporate team page are good places to start.Are you speaking slowly enough?Sales reps only have a 20 to 30 second runway to get the attention of a prospect before the prospect loses interest — or worse, hangs up. This restricted timeline can cause many reps to fall into the trap of speaking way too quickly. Speaking quickly can make you sound scripted, nervous or even unprepared. Changing your speaking pace may be uncomfortable at first, but I’d be willing to bet your pitch sounds much slower to you than it does to the person on the other end of the line. And, if you’re self conscious, do a few trial runs with your peers or managers.Are you speaking confidently?You need to be sure of what you’re selling because if you’re not confident in the product, there’s no way a prospect will be. Changing your speaking pace and really preparing for your calls should up your confidence level. The best sales reps are, by nature, outgoing, but if you’re not feeling as confident as you should be, you may just need a few calls to get warmed up.Do you know why the prospect is not interested?It’s amazing to me how many reps leave a call where a prospect claimed to not be interested and yet the rep has no idea why. Always walk away from a call with a new piece of information even if that information is a little hard to swallow. You’ll gain some useful feedback you can use to change your own pitch or that you can pass onto the marketing or product teams.Cold calling can be a grind. And it can be even more taxing if you get turned down call after call. Remembering to think through the four steps above can help you deliver more polished, confident and personalized pitches, all in the hopes of moving more prospects further down the funnel.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis