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Wikipedia says The North Face manipulated site to top Google results

first_imgIn a statement, The North Face said: “We believe deeply in @Wikipedia’s mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we’ll commit to ensuring that our teams and vendors are better trained on the site policies.” Yesterday, we were disappointed to learn that @thenorthface and @LeoBurnett unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived consumer stunt. 1/ https://t.co/aIl5XEkS3z— Wikipedia (@Wikipedia) May 29, 2019 Tags Wikipedia slammed The North Face for adding product photos to the platform to boost its search ranking. NurPhoto/Getty Images Wikipedia says The North Face violated its terms by swapping photos on the site with its own in order to appear at the top of Google searches. The Wikimedia Foundation, the nonprofit that hosts Wikipedia, said Wednesday that The North Face and ad agency Leo Burnett Tailor Made “unethically manipulated” Wikipedia after removing photos on the platform and replacing them with ones featuring The North Face’s products. In an ad campaign video boasting about the strategy, the companies said they “hacked the results” so that The North Face appears at the top of Google whenever someone searches for an adventure. They said they paid “absolutely nothing just by collaborating with Wikipedia.” The Wikimedia Foundation denied involvement in the campaign. “What they did was akin to defacing public property,” the Wikimedia Foundation said in a post. “When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world.”Volunteers with the Wikimedia Foundation took down The North Face’s images or cropped out the logos and are ensuring the affected articles “meet Wikipedia’s standards of neutrality and reliable sourcing,” the nonprofit said.Wikipedia tweeted about the incident, saying: “Yesterday, we were disappointed to learn that @thenorthface and @LeoBurnett unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived consumer stunt.” Google 0 Share your voicecenter_img 1:25 Internet Now playing: Watch this: Post a comment Google’s head of advertising calls for privacy, but not…last_img read more

Justice Department Is Seeking To Hire More Attorneys

first_img To embed this piece of audio in your site, please use this code: 00:00 /05:02 X Listencenter_img The Justice Department wants more lawyers in the U.S. Attorney’s office in Southeast Texas in anticipation of more legal battles at the border, including anticipated disputes over the proposed border wall.Gabrielle Banks with the Houston Chronicle has been following developments, and tells Houston Matters’ Maggie Martin about the caseload at the border. Share John Burnett/NPREloisa Tamez received $56,000 from the federal government for a quarter-acre of her ancestral land, but she says, “I wasn’t looking for the money. I don’t want to lose the land.last_img