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Officials from AeroMexico the City of New Orleans

first_imgOfficials from AeroMexico, the City of New Orleans, Louis Armstrong New Orleans International Airport and other organizations celebrated the airline’s launch today of six weekly, non-stop flights between New Orleans and Mexico City with connecting service to San Pedro Sula, Honduras. AeroMexico’s first flight departed New Orleans at 6:20 a.m. CST with its arrival in Mexico City scheduled at 9:00 a.m. CST. The connecting flight to San Pedro Sula departs Mexico City at 10.35 a .m., arriving at 11:55 a.m. Return flights depart San Pedro Sula at 12:45 p.m., arriving in Mexico City at 4:10 p.m. Connecting flights in Mexico City depart at 8:30 p.m., arriving in New Orleans at 10:50 p.m.Special presentations and a ribbon-cutting event were held at the airport before the inaugural flight. Presenters included Frank Galan , Vice President , U.S. Division, AeroMexico; Mayor Ray Nagin, City of New Orleans ; Dan Parker, Chairman, New Orleans Aviation Board; and Ruberman Aldana, Regional Sales Director, Central U.S. and Canada , AeroMexico. Their comments emphasized the importance of AeroMexico’s new flights in expanding international business, travel and tourism between these already closely aligned markets. They also reinforced the importance of the strategic partnership that has supported the route’s launch and the airline’s commitment to providing travelers with outstanding service and value in today’s challenging economic times.Frank Galan, Vice President, U.S. Operations, AeroMexico, said, “AeroMexico is proud to be part of today’s historic launch of non-stop international airline service in New Orleans for the first time in four years. This route represents a successful collaboration between our airline, the City of New Orleans, the Greater New Orleans Inc. and others who have joined together to meet a real need in the marketplace.“AeroMexico’s schedule of six weekly, non-stop flights to Mexico City with connecting service to San Pedro Sula provides convenient travel options for both business and leisure travelers,” he added. “For many years, New Orleans stood out as one of the top international travel destinations in the United States . The area’s resurgence as a major global market should be enhanced significantly by having regularly scheduled, non-stop international flights operating again.”“With this new flight, we expect to see increased business relationships among our countries, more travel to South America by New Orleanians and a larger number of international tourists,” said Mayor C. Ray Nagin. “This is also a strong signal of our continuing recovery and our success story less than four years after the impact of Hurricane Katrina.”Dan Packer, Chairman, New Orleans Aviation Board, said, “The return of regularly scheduled international air service to Armstrong International is a major victory for our region. We are certain that AeroMexico will find great success with this first flight and that additional service will follow.” Sal Figueroa, Director, International Relations, Greater New Orleans Inc., said, “Greater New Orleans Inc. is proud to have served as the coordinator of the tremendous team that worked with AeroMexico to establish this important new route. We know that the confidence AeroMexico has shown in the Greater New Orleans region, as well as the State of Louisiana , will prove to be justified. We encourage the citizens of Louisiana and the Gulf region to support this flight to ensure its success so that it serves as the model for many other new international routes we hope to attract to the Louis Armstrong International Airport .”AeroMexico’s international flights have been launched to meet increasing market demand in the greater New Orleans area, based on cultural, business and tourism trends. The area has the fastest growing Hispanic population in the United States with almost 250,000 individuals of Latino origin. This includes one of the largest Honduran populations, estimated at more than 80,000, in the U.S.www.aeromexico.comlast_img read more

Demand Generation Process – Science not Art

first_imgThere is an ocean of things we can cover in a discussion around demand generation. What I refer to here is the internal process within an organization to manage the flow of inbound marketing leads into an internal database, and the workflow that leads goes through before they makes it into the Sales CRM workflow.First let’s state the obvious: you don’t run your demand generation process well. The faster you accept that reality, the sooner you will begin to do something about it. A robust demand generation process must have the following basic foundations:Segmentation: start the design of your process by defining the one or two segments that you’re focused on. Segments can be customer profile based, industry based, geography based or use case-based. Pick one segment to target at a time. And dive DEEP into it.Persona Development: create highly specific personas within each of your targeted segments. A minimum set of personas would be the Influencer, Buyer, User, and Decision Maker. For each persona, develop a detailed profile, including a made up name, picture, and a detailed assessment of that persona’s work day/week and pain points. Check out Alan Cooper’s The Inmates are Running the Asylum.Message to the Persona: create targeted messaging to each persona, by segment. Targeted messaging goes directly after the persona’s pain points.Segment your lead database: make sure that your lead database is constantly being refreshed to reflect the persona and segment of each contact. This ensures that all your touches to each contact are highly targeted around the persona pain points and messaging.Multi-touch campaigns: create multi-touch workflow of campaigns to the lead database and leverage different messaging as a lead engages with previous campaigns.Score your leads: start with a simple scoring system then use regression analytics to create more complex scoring. The simplest score profile can be created by asking the sales team: “what is the profile of a lead that would get you excited about calling it.” The key to any lead scoring system: Sales MUST understand it, agree to it and buy in on it.Qualify, qualify, qualify: don’t send leads to Sales until they have been properly scored and qualified. Depending on your volume of leads, sales cycle time and deal size, consider implementing a tele-based lead qualification process prior to engaging Sales.Automate the Process: invest in a marketing automation tool. But only AFTER you have designed and validated your process. Which in turn drives the need to provide significant technical and operational support to the process.Leverage expertise: there is an emerging set of service providers that are specializing in demand generation consulting. Check out Bulldog Solutions and Left Brain Marketing.Much of this needs to go hand in hand with your content marketing strategy. And an inordinate amount of database analytics to continuously refine and improve the conversion rates from inbound marketing to revenue.  AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more