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Nation Brand Forum explores ways to build an inspiring South Africa

first_imgCivil society, the private sector and the government sought ways to build social cohesion and discussed a means for the nation to pull in one direction in telling the country’s story, at the inaugural Brand South Africa Nation Brand Forum.Brand South Africa CEO Kingsley Makhubela expanded on the theme of cohesion and its importance in building a strong nation brand.By Sulaiman PhilipA nation must strive “to accentuate and promote local distinctiveness as a competitive advantage”, Communications Minister Faith Muthambi said at Brand South Africa’s inaugural Nation Brand Forum on 24 August 2016.“The rapid advance of globalisation means that every country, every region and every city must compete with each other for its share of the world’s consumers, tourists, investors, students, entrepreneurs, and international sporting and cultural events.”Brand South Africa board member Janine Hills, Vuma Reputation Management CEO and programme director on the day, echoed the minister’s sentiments. She reminded the audience that the country had just conducted a successful election. Despite all the negativity, South Africa, she explained, was maturing as a democracy. “Yes, we have challenges but we are a changing nation.“We must be proud to be South Africans. I love this country. This is our country. We need to get over ourselves. We need to talk with each other,” she added.Brand South Africa CEO Kingsley Makhubela expanded on the theme of cohesion and its importance in building a strong nation brand. He explained that the forum was called to discuss three issues:• How to manage the reputation of a nation brand• How to best project South Africa as a nation brand• How to best define the narrative that South Africa wants to tell the worldHe reminded the audience that they were from the three most important spheres of society. As the government, civil society and the private sector, it fell to them to create and build a positive nation brand.South Africa was a strong, resilient democracy, a narrative often overlooked because the nation tended to concentrate on the challenges it faced. “Before the election we were saying ‘these elections won’t be free and fair’. This was the message communicated to the outside world. And what happened? We have resilient, robust institutions. We should celebrate our strengths,” Makhubela said.The local government elections were held on 3 August.The Nation Brand Forum has its origins in the 2015/16 Department of Communications budget vote, tabled by the minister in parliament on 20 May 2015. By bringing together civil society, the private sector and the government, the expectation is that the nation will pull in one direction and sing from the same hymn sheet.Before the plenary sessions began the minister reminded the audience that they were there to find ways to build social cohesion. They were encouraged to find, “the ‘how’ of achieving an inspiring South Africa. Brand South Africa understands that it is imperative that everyone plays a part towards making South Africa a better country.”Join the conversation on #NationBrandForum #SANationBrandlast_img read more

Woot + Amazon = Real-Time Social Shopping

first_imgmarshall kirkpatrick Related Posts A Web Developer’s New Best Friend is the AI Wai… Tags:#Analysis#NYT#web Shopping giant Amazon bought online auction phenomenon Woot today, and given the relative sizes of the companies, it can only be a move made with long-term Amazon strategy in mind. Earlier this afternoon we wrote about the deal as a victory for freaks and a marriage of light- and heavy-weight supply chains, but there’s something else going on here, too.Woot is bringing real-time social shopping to Amazon. We pinged ReadWriteWeb reader Michael Vorel, the CEO of commerce, Internet marketing and consulting company Vastplanet for a brief comment, and he argued that this was a competitive move against the coming media convergence that will pit Amazon against TV shopping networks.Vorel:“It’s an excellent move by Amazon. Amazon needed something that was real-time shopping, in the sense of a QVC or HSN [Home Shopping Network]. It gives Amazon the opportunity to tie together with existing retailers into a daily special. With the infrastructure and connections Amazon has, it could tap into these two communities to offer better pricing and a more successful operation. Top Reasons to Go With Managed WordPress Hosting Compete says Woot got 2.2 million unique visitors in May. Facebook referred 10.5% of that traffic, so it extends far out into social media.”“The emergence of social shopping is evident in Woot, very similar to the special of the day on HSN. Amazon is looking for unique properties that fit the social shopping model that they can bring under their umbrella. “Compete says Woot got 2.2 million unique visitors in May. Facebook referred 10.5% of that traffic, so it extends far out into social media. “I think what we’re going to see from Woot is, we’ll see more interesting products roll through and maybe a hint of more categories per day. You could have a channel where you had it by category, Mens items, Women’s items, etc. That would allow a lot more people to play within Woot and a lot more money to be made. “The products they [Woot] are selling are so slim margin, they needed to look at other ways to make money. Someone like Amazon could look at behavioral learning techniques, they could learn how to serve those people. I think it’s very interesting that both Zappos and Woot were big social media ecommerce companies and both were acquisitions.”That sounds like a pretty smart take on the deal to me. Woot says it will maintain its functional independence, but there’s got to be some cultural cross-pollination in the plans. As media convergence brings Amazon into direct competition with at-home TV shopping, what better way to gear up than with one of the new geniuses of real-time social shopping, Woot? 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic…last_img read more

Haryana govt. indifferent towards farmers: Surjewala

first_imgSenior Congress leader Randeep Singh Surjewala on Monday accused the BJP government in Haryana of being indifferent towards the problems being faced by farmers in the State.He said the farmers were being forced to sell paddy and bajra crops at a lower rate than the minimum support price and yet the State government was not taking any steps to ensure that they got the assured price for their crop.“Farmers are facing exploitation at the hands of middlemen as the BJP government has become a mute spectator towards misery of the farmers,” Mr. Surjewala alleged.“The entire State, especially parts of north and south Haryana, saw unprecedented rain between September 22 and September 24 and there was another spell of rain last week, causing irreparable loss to the sugarcane, paddy, cotton and bajra crops. Yet, by not conducting a ‘special girdawari’ and by not paying compensation, the anti-farmer face of the BJP government has been exposed,” he said.Mr. Surjewala condemned the recent rise in the prices of DAP and NPK fertilizers and the continuous increase in diesel price and demanded immediate relief to farmers, who were already under severe financial distress.“The price rise of fertilizers and diesel have both hit the farming community hard. The anti-farmer face of the BJP has been exposed,” he said.last_img read more

Pramod Sawant to meet Modi and Pralhad Joshi to seek solutions to restart mining industry in Goa

first_imgGoa Chief Minister Pramod Sawant on Sunday said he would meet Prime Minister Narendra Modi and Union Minister for Mines Pralhad Joshi to seek solutions to restart the mining industry in Goa, which stands banned by the Supreme Court since 2018. Speaking to mediapersons on the sidelines of a function in Panaji on Sunday, Mr. Sawant said he would meet them both after Mr. Joshi familiarises himself with his portfolio. He reiterated that resolving the mining deadlock was a priority for his government. Last month, Mr. Sawant had said harvesting of mining dumps near the mining leases was one of the options his government was examining to resume the mining activity in the interest of stakeholders, despite the Supreme Court ban on mining in 88 leases. There are currently over 736 million tonnes of iron ore dumped in mountain-like heaps in Goa’s mining belt. Mr. Sawant is expected to finalise a policy for dump ore harvesting by July this year.last_img read more